What “UK Gamers Embrace” Really Means

United Kingdom: When people say “UK gamers embrace,” they’re not talking about a single trend or a handful of titles. They’re pointing to a measurable shift in how British players spend time, money and trust in the digital play space.
Why are UK teens spending more time on mobile games than on hanging out in person?

chicken road game — Last summer I asked a group of friends from Manchester how many hours they logged on their phones each week. The average answer was 12 hours, with two of them admitting they’d rather coordinate a raid than meet for a coffee.